Privacy Policy

Rooted Therapy Center – Privacy Policy

Effective Date: November 3, 2025

Rooted Therapy Center (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or communicate with us about services.

1. Information We Collect

We may collect the following types of information:

a. Information You Provide Directly

When you complete a contact form, request an intake appointment, send an email, or sign up for updates, you may provide:

• Your name and contact information (email, phone number, address).
• Your child’s name, age, and general information about their needs.
• Any message or notes you include in forms, emails, or other communications.

b. SMS Data

If you choose to communicate with Rooted Therapy Center via text message (SMS), we collect:

• The phone number used to communicate with us.
• The contents of the text messages exchanged between you and our team.

This information is used solely to respond to your inquiries, schedule appointments, and provide updates or information about our services. We do not share or sell SMS data, and all communication is handled in accordance with our privacy and confidentiality standards.

c. Automatically Collected Information

When you visit our Site, we may collect basic usage data such as:

• IP address, browser type, and device information.
• Pages viewed, time spent on the Site, and referring websites.

This helps us understand how visitors use our Site and improve our content and user experience.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and communicate with families.
• Schedule consultations or services at your request.
• Improve our website and services.
• Send information about our programs, events, or updates (only if you opt in).

We do not sell or rent personal information to any third parties.

3. HIPAA and Client Privacy

For families who begin services with Rooted Therapy Center, all client health information is protected under the Health Insurance Portability and Accountability Act (HIPAA). This means:

• Health and therapy records are stored securely.
• Information is only shared with authorized individuals or as required by law.
• Electronic communications and records are encrypted and password-protected.

If you have signed a separate consent or release form, we will follow those guidelines when sharing any information with third parties (e.g., schools, pediatricians, or other providers).

4. Cookies and Analytics

Our website may use cookies or analytics tools to understand how visitors use the Site. Cookies do not give us access to your personal information; they simply help us analyze web traffic and improve usability. You can disable cookies in your browser settings if you prefer.

5. Information Sharing

We may share information only in the following limited cases:

• With service providers who help us operate the Site (e.g., hosting or email systems).
• When required by law or to comply with legal obligations.
• With your written consent, for example, when coordinating with other professionals supporting your child.

6. Data Security

We take reasonable administrative, physical, and technical steps to protect your information from unauthorized access, disclosure, or loss. While no online system is completely secure, we make every effort to maintain high standards of data protection.

7. Your Rights

You may:

• Request access to, correction of, or deletion of your personal information.
• Opt out of non-essential communications at any time.
• Request details about how your data is used or stored.

To make a request, please contact us at the email address below.

8. Children’s Privacy

Our services are designed for children ages 0–5, but this website is intended for parents and caregivers. We do not knowingly collect personal information directly from children. If you believe a child has submitted personal information through our Site, please contact us immediately so we can remove it.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect new laws, technology, or practices. The updated version will always be posted on this page with a revised effective date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us:

Rooted Therapy Center
101 W. Big Beaver Rd., STE 1400, Troy, MI 48084
(248) 781-0981
admin@rootedtherapycenter.com